今日头条的数字货币是“头条币”（TOU）。头条币是今日头条推出的一种虚拟货币，用于激励用户在平台上参与内容创作和互动等活动。
作为今日头条的数字货币，头条币的发行主要是基于区块链技术，可通过区块链技术实现去中心化管理和交易。用户可通过参与头条平台的内容创作、评论点赞、转发分享等互动行为来获得头条币的奖励，这样就能够激励更多用户积极参与到平台的内容生产和社交活动中。
头条币作为数字货币，有着一定的实际价值。用户可以使用头条币在今日头条平台上进行购买会员服务、打赏主播或自媒体作者、购买虚拟礼物等消费行为。同时，用户也可以将头条币兑换成人民币等法定货币进行使用。因此，头条币作为数字货币具有一定的流通和交易价值。
Headline currency is a virtual currency launched by Toutiao， which is mainly used to incentivize users to participate in content creation and interaction activities on the platform.
As a digital currency of Toutiao， headline currency is mainly issued based on blockchain technology， which can achieve decentralized management and transactions through blockchain technology. Users can earn headline currency rewards by participating in content creation， commenting， liking， forwarding， and sharing on the platform， which can motivate more users to actively participate in content production and social activities on the platform.
Headline currency， as a digital currency， has a certain practical value. Users can use headline currency to purchase membership services， reward anchors or self-media authors， purchase virtual gifts， and other consumption behaviors on the Toutiao platform. At the same time， users can also exchange headline currency for RMB and other legal currencies for use. Therefore， as a digital currency， headline currency has a certain circulation and transaction value.
